5 Reasons Why You Need A Pet Copywriter for Your Website

It might be easy to describe the world of the pet industry as 'dog-eat-dog' but that'd be doing dogs an injustice. But, it's super important to have a unique and compelling message that resonates with your target audience, both existing and potential.

That's where a pet copywriter comes in. By crafting engaging and persuasive content, a pet copywriter can help your brand stand out and connect with pet owners - and other businesses in the pet industry - in a meaningful way.

1. We create content that showcases your unique brand voice.

An admission before we get started. Every time I see the words 'pet copywriter' I fear that someone will see me as a copywriter who is their pet. And while it's a term of endearment to all those Northerners from the UK, I'm just a writer who writes for the pet industry! But if we get on, by all means, 'pet' is a nice nickname, thanks.

What then, exactly does someone like me actually do? Well, a pet copywriter can help you develop a brand voice that's unique to your business and resonates with your target audience. And if you think about it, all the best advertising and company voices that come to mind do just that because they sound unique. A copywriter (or a team of them) did that.

And I can craft content that reflects your brand's personality, values, and mission, helping you stand out in a crowded market. By creating a consistent brand voice across all your marketing channels, a pet copywriter like me can help you build on that trust and loyalty with your customers that you've worked really hard to get.

2. A pet copywriter optimises your content for search engines.

Or, in real people's terms, for Google. Let's be honest, it's all about making sure that you are leading the pack in your industry.

In addition to crafting compelling content, a pet copywriter can also help you optimise your website for search engines.

By conducting keyword research and incorporating those keywords into your content (SEO, or Search Engine Optimisation), a pet copywriter can help improve your website's visibility in search engine results pages. This can lead to increased traffic to your website and ultimately, more sales for your pet business.

And why is this so important? Because as a Google searcher yourself, when was the last time you bothered to go to page 3 of something you were looking for? Yeah, I thought so!

A good copywriter understands not only how to convey your message but also how to do it in a way that doesn't get you penalised by the Google gods for keyword stuffing or resorting to paid advertising.

3. They can help you create a content strategy that drives results.

A pet copywriter will work with you to develop a content strategy that aligns with your business goals and resonates with your target audience.

We'll help you identify the types of content that will be most effective in reaching your audience, whether it's blog posts, social media updates, or product descriptions.

By creating a comprehensive content plan, a pet copywriter can help ensure that your website is consistently updated with fresh, engaging content that drives results with content that isn't boring, misleading, or too brief.

4. A pet copywriter can save you time and resources while delivering high-quality content.

Hiring a pet copywriter can be a game-changer for your business.

Not only can we save you time and resources by taking on the task of creating content (SO.MUCH.TIME), but we can also deliver high-quality content that resonates with your target audience.

With our expertise in writing and knowledge of the pet industry, we can help you craft messaging that speaks directly to your customers and sets you apart from your competitors.

Plus, by outsourcing your content creation to a professional, you can focus on other important aspects of your business, like getting your taxes done.

5. We're nice people who get stuff done.

You weren't expecting that, were you? It's true though. We are the people you stop and have a chat to when we're all out getting coffee on a weekend and walking our dogs.

We're in the business of doing good for good people. We aren't in the business of misleading, tricking or being vague with you or your customers.

And we also know that, like our beloved pets looking to get their dinner, time is of the essence.

So, if we promise that we'll have a proposal/brief/draft/final copy to you by a certain time, know that we'll move heaven, earth and the kibble bag to get it to you. Barring some terrible, unforeseen disaster of course.

We're business owners, too. We know that time is valuable and we don't want to waste yours - or ours.